Honduras joins Ukraine in WTO protest against plain packaging

So far only two countries have decided to challenge Australia's plain packaging law.

"Australia's plain packaging requirements would defeat the basic function of a trademark, which is to allow consumers to distinguish between products of different companies," Castillo [Honduras WTO ambassador] said in a statement.

May the movement grow. Trademarks and brand design are essential to regulated trade. If authorities can make one excuse to ban them, they can come up with further excuses.