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| House on fire? Or maybe someone's just burned the toast? No, it's someone smoking at the door, facing outdoors. From Brand Republic |
In this piece, Brand Republic speculates about the future of anti-smoking advertising in the current review and overhaul of government's central communications.
Anti-smoking ads were backed with a £26.7 million budget in 2008/09, which dropped to £14.6 million in 2009/10 and just £1.1 million in 2010/11.I dread to think what they're spending these savings on, but a reduction in this particular budget is welcome news.
1 comment:
I wonder if these figures are accurate.
We hear £1/2 million is being used by Smokefree SouthWest to promote one current anti-smoking initiative so much more is being spent throughout the Country.
I suspect one specific advertising budget has been reduced and replaced by many others
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